Kasha formed in 2016 by two women with a deep common belief in striving for social justice and the opportunity for technology to drive global social change. Joanna and Amanda met in 2011 while working at Microsoft in Seattle and instantly bonded. They stayed in touch after Joanna joined the Bill & Melinda Gates Foundation and Amanda joined Porch.com. Through a frustration of seeing that critical life-saving products are still not reaching people in developing countries and that very few solutions are built with women’s needs in mind, Joanna and Amanda reunited. In 2016 the idea for Kasha came together with a blueprint for both a technology platform and a profitable social business. The name was inspired by Joanna’s daughter, with an understanding that all mothers want their daughters to live healthy, happy and fulfilling lives.